Web usability statistics show that visitors only view a new site page for a few seconds, and then move on. Anything below the bottom of the screen is also skipped as being unimportant; long pages are a turn-off, driving viewers away. So how are web developers supposed to make more information available, without turning people away?
One new technique is the accordion panel; expanding contracting sections of text/graphics that open and close when accessed by a curious user. We have recently started using this technique to present more information to potential new subscribers, while keeping the page view simple and short (KISS).
You can see an example on our seminary home page. Click on a panel or banner to open/close information. We will be using this page display technique more and more over the next weeks and months. Enjoy!
